A Shocking Expose of the 12 Biggest Scams, Cover-ups, Lies, Myths and Deceptions In The Diet and Weight Loss Industries!
By Tom Venuto, Author of
Burn The Fat, Feed The Muscle (BFFM)
Copyright 2003, Fitness Renaissance, LLC
All Rights Reserved
Introduction
If you've ever walked into a health food store and asked for information about supplements...
If you’ve ever read any one of the many popular bodybuilding or fitness magazines...
If you've ever bought the latest best-selling diet book...
If you’ve ever watched late night TV and listened to a diet or fitness guru preach about an amazing new diet, exercise machine or supplement...
If you’ve ever surfed the web for information about diet, nutrition or training...
If you’ve ever done ANY of these things, then chances are...
YOU'VE BEEN LIED TO, MY FRIEND!
Are you shocked? Surprised? Outraged? If so, then join the club - you're not alone. Honest information about nutrition and fat loss is harder to come by than ever before, and nearly everyone has been misled at one time or another. I know I have.
I wasted literally thousands of dollars on workout programs that didn’t “work out” and supplements that didn’t do anything except give me “expensive urine.”
To successfully navigate through today’s jungle of misleading and conflicting information, you're going to have to become a very shrewd and discriminating consumer. I’d like to help you do that, and that’s why I wrote this short e-book.
There are three reasons why it's so hard to find truthful information today:
1) Money (Greed). Weight loss is a 30 billion-dollar a year industry. With this kind of money at stake, unscrupulous marketers will tell you anything - even outright lies - to get you to buy their products and to further their financial interests.
2) Information overload. Now that we're in the information age, lack of information is not a problem anymore. The problem these days is too much information. Fitness and diet "guru's" preach about their "latest breakthroughs" on TV infomercials 24 hours a day, seven days a week.
Copyright 2003, Fitness Renaissance. LLC www.burnthefat.com
Hundreds, even thousands of diet and exercise books fill bookstore shelves. Dozens of magazines clutter the newsstands every month. And to top it all off, the explosion of the Internet is adding to this "info-quagmire" at an exponential rate. There are 16,400,000 web sites listed on Google under “fitness” and 3,400,000 under “weight loss.”
3) Conflicting advice. Even industry professionals such as registered dieticians, research scientists, MD's, PhD’s, and certified trainers, give a tremendous amount of contradictory advice. There are a lot of opinions out there and everyone seems to tell us something different.
This has left a lot of people frustrated, disillusioned, and thoroughly confused. It's hard to know whom or what to believe anymore.
I want to do something about that. I want to do something that almost no one else has the guts to do: That is, to tell the truth, the whole truth, and nothing but the truth. And you’ll find it right here in this e-book.
So, without further ado, here they are: The 12 biggest fat loss lies - exposed!