Contents.
1. An Introduction
2. Goals Of This Section
3. Pricing Strategies; Getting Started
3b. The Bigger Picture
3c. Pricing With Regard To Competition
3d. Rule 1: Premium Products Sell At Premium Prices
3e. Rule 2: Wowing Through Price Is A Bad Move
3f. Don’t Be Afraid
3g. Time Are Changing
3h. Increase Sales by Presenting Choices
3i. Rewards For Customers Equals More Cash For You
3j. Trials And Lead Generation
3k. Banning The Word Cheap
3l. Value Added
4. Summary
5. Goals Of This Section
6. Adding Value Explained
6a. Cut Off Dates
6b. Limited Numbers Done Right
6c. Standard Testimonials
6d. Testimonials But Better
6e. The Ultimate Testimonial
6f. The Standard Bonus
6g. Bonuses But Smarter
6h. Bonuses Done Right
6i. A Little Something Extra
7. Summary
1. An Introduction.
Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at?
At a guess, I’d probably say you looked at the competition to see what they were charging. While this is a good start, it’s far from the whole picture, and you’re fumbling in the dark if you looking at competition is the only factor you’re taking into account.
Did you know you can double your sales volume by doubling your price? I’ve done it myself, and I’ll show you how.
Did you also know that 99% of the products I see being sold are too cheap. So much so, that they’re putting customers off instead of attracting them (which is no doubt what they think they’re doing).
Let’s dispel some pricing myths and dig right down to the real facts to ensure you get the most cash in your pocket the next time you launch one of your products.
